MASTER
 
 

Corzo / TD Marketing Grant Marketing Workshop

By Corzo Center at the University of the Arts (other events)

Thursday, November 1 2018 6:00 PM 8:00 PM
 
ABOUT ABOUT

Supported by TD Charitable Foundation, this grant program provides funding and mentorship. The program provides funding to UArts seniors, graduate students, and alum (who have graduated within the last 5 years) through grants of up to $2,000.  It has been designed to support those who wish to develop a marketing strategy that promotes sustainability and growth. Additionally, the applicant’s idea must be either pre-revenue or a business with no more than two years of revenue.

If you intend to apply to the mini-grant program, this lecture will cover marketing topics you may want to consider before applying.

Topics may include, but are not limited to:

  • Identifying an audience (ex. google game, audience ID strategies - library, hunch, competitors )
  • Identify value proposition (template)
  • Setting up the basic tools (web, email, social, and print)
  • Understanding engagement (real vs vanity metrics)
  • Partnerships and business development
  • Who can help with technical details (Fivrr, Upwork, Census, Library)
  • What are your marketing goals and how will you know if you accomplished them?
  • Case studies
Restrictions

UArts students and alumni only - grant is applicable to Seniors, Grad students, and alumni up to 5 years. Limit one person per ticket. A photo ID is required by security. Attendees who arrive late may be denied entry to the event. All sales are final. There are no refunds.

Mailing Address

211 S Broad St Rm 900 Philadelphia, PA 19102