Corzo / TD Marketing Grant Marketing Workshop

By Corzo Center at the University of the Arts (other events)

Thursday, November 1 2018 6:00 PM 8:00 PM

Supported by TD Charitable Foundation, this grant program provides funding and mentorship. The program provides funding to UArts seniors, graduate students, and alum (who have graduated within the last 5 years) through grants of up to $2,000.  It has been designed to support those who wish to develop a marketing strategy that promotes sustainability and growth. Additionally, the applicant’s idea must be either pre-revenue or a business with no more than two years of revenue.

If you intend to apply to the mini-grant program, this lecture will cover marketing topics you may want to consider before applying.

Topics may include, but are not limited to:

  • Identifying an audience (ex. google game, audience ID strategies - library, hunch, competitors )
  • Identify value proposition (template)
  • Setting up the basic tools (web, email, social, and print)
  • Understanding engagement (real vs vanity metrics)
  • Partnerships and business development
  • Who can help with technical details (Fivrr, Upwork, Census, Library)
  • What are your marketing goals and how will you know if you accomplished them?
  • Case studies

UArts students and alumni only - grant is applicable to Seniors, Grad students, and alumni up to 5 years. Limit one person per ticket. A photo ID is required by security. Attendees who arrive late may be denied entry to the event. All sales are final. There are no refunds.

Mailing Address

211 S Broad St Rm 900 Philadelphia, PA 19102